/* =========================================================
   Tree Traction (vs. Tree Leads Today comparison page)
   Non-critical stylesheet — hand-written per QQM SOP V2.1
   Brand: Pine + Bark + Amber + Cream
   ========================================================= */

/* ---------- Layout primitives ---------- */
.container { max-width: 1200px; margin: 0 auto; padding: 0 var(--space-4); }
.container--narrow { max-width: 880px; }

.section { padding: var(--space-8) 0; }
@media (max-width: 720px) { .section { padding: var(--space-7) 0; } }
.section--cream { background: var(--tt-cream); color: var(--tt-text); }
.section--bone { background: var(--tt-cream-warm); color: var(--tt-text); }
.section--pine { background: var(--tt-bark); color: var(--tt-mint); }
.section--bark { background: var(--tt-bark-deep); color: var(--tt-mint); }

.section__eyebrow {
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--tt-green);
  margin: 0 0 var(--space-3);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.section__eyebrow::before { content: ""; display: inline-block; width: 28px; height: 2px; background: var(--tt-green); }
.section__eyebrow--inverse { color: var(--tt-green); }

.section__h2 {
  font-family: var(--font-display);
  font-size: clamp(34px, 5.5vw, 60px);
  line-height: 1;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  margin: 0 0 var(--space-4);
  color: var(--tt-forest-deep);
}
.section__h2--inverse { color: var(--tt-snow); }

.section__lede {
  font-size: clamp(17px, 1.6vw, 19px);
  line-height: 1.55;
  color: var(--tt-text-muted);
  max-width: 60ch;
  margin: 0 0 var(--space-6);
}
.section--pine .section__lede,
.section--bark .section__lede { color: rgba(250,246,238,0.78); }

.section__note {
  font-size: 14px;
  color: var(--tt-text-muted);
  margin: var(--space-5) 0 0;
}

/* ---------- Stats band ---------- */
.stats-band {
  background: var(--tt-cream-warm);
  border-top: 1px solid var(--tt-line);
  border-bottom: 1px solid var(--tt-line);
  padding: var(--space-6) 0;
}
.stats-band__inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 var(--space-4);
  display: grid;
  gap: var(--space-5);
  grid-template-columns: repeat(2, 1fr);
}
@media (min-width: 800px) { .stats-band__inner { grid-template-columns: repeat(4, 1fr); gap: var(--space-6); } }
.stat { display: flex; flex-direction: column; align-items: center; text-align: center; gap: 8px; }
.stat__big {
  font-family: var(--font-display);
  font-size: clamp(40px, 5.5vw, 60px);
  line-height: 1;
  letter-spacing: 0.005em;
  color: var(--tt-forest-deep);
}
.stat__big sup { font-size: 0.45em; vertical-align: 0.55em; color: var(--tt-green); }
.stat__big--time { font-size: clamp(28px, 4vw, 44px); color: var(--tt-green); letter-spacing: 0.02em; }
.stat__label {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
  max-width: 22ch;
  line-height: 1.4;
}

/* ---------- Problem band ---------- */
.problem-band {
  background: var(--tt-bark-deep);
  color: var(--tt-mint);
  padding: var(--space-7) 0;
  position: relative;
  overflow: hidden;
}
.problem-band::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 30% 50%, rgba(22,192,71,0.12) 0%, transparent 50%);
  pointer-events: none;
}
.problem-band .container { position: relative; }
.problem-band__lede {
  font-size: clamp(17px, 1.8vw, 21px);
  line-height: 1.6;
  font-style: italic;
  color: rgba(235,255,247,0.88);
  margin: 0 0 var(--space-4);
  max-width: 60ch;
}
.problem-band__lede strong { color: var(--tt-snow); font-weight: 700; font-style: normal; }
.problem-band__eyebrow {
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--tt-green);
  margin: 0 0 var(--space-3);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.problem-band__eyebrow::before { content: ""; display: inline-block; width: 28px; height: 2px; background: var(--tt-green); }
.problem-band__h {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(28px, 4.5vw, 44px);
  line-height: 1.05;
  letter-spacing: -0.01em;
  color: var(--tt-snow);
  margin: 0 0 var(--space-6);
  max-width: 24ch;
}
.problem-band__h-accent { color: var(--tt-green-bright); }
.problem-band__h-warning { color: #F59E0B; }
.problem-band__eyebrow--warning { color: #F59E0B; }
.problem-band__eyebrow--warning::before { background: #F59E0B; }
.problem-band--warning { background: linear-gradient(180deg, var(--tt-bark-deep) 0%, #1a1612 100%); }
.problem-band--warning::before { background-image: radial-gradient(circle at 30% 50%, rgba(245,158,11,0.10) 0%, transparent 50%); }
.problem-grid {
  display: grid;
  gap: var(--space-4);
  grid-template-columns: 1fr;
  margin: 0 0 var(--space-6);
}
@media (min-width: 720px) { .problem-grid { grid-template-columns: repeat(3, 1fr); } }
.problem-card {
  padding: var(--space-5);
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.problem-card__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(22,192,71,0.15);
  color: var(--tt-green-bright);
  margin-bottom: var(--space-3);
}
.problem-card__icon svg { width: 28px; height: 28px; }

/* Warning variant — visually frames these as "what OTHER companies do wrong" */
.problem-card--warning { border-top: 3px solid #F59E0B; }
.problem-card__icon--warning {
  background: rgba(245,158,11,0.18);
  color: #F59E0B;
}
.problem-band--warning .problem-band__close {
  color: var(--tt-green-bright);
}
.problem-band--warning .problem-band__close strong {
  color: var(--tt-green-bright);
}
.problem-card__h {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(18px, 2vw, 22px);
  line-height: 1.1;
  color: var(--tt-snow);
  margin: 0;
}
.problem-card__line {
  margin: 0;
  font-size: 14px;
  line-height: 1.55;
  color: rgba(235,255,247,0.78);
}
.problem-band__close {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(18px, 2.4vw, 24px);
  letter-spacing: -0.005em;
  color: var(--tt-green-bright);
  margin: 0;
}
.problem-band__close strong { color: var(--tt-green-bright); font-weight: 800; }

/* ---------- COMPARISON CHART (the centerpiece) ---------- */
.compare-card {
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-radius: 12px;
  overflow: hidden;
  margin-top: var(--space-5);
  box-shadow: 0 4px 16px rgba(20,42,32,0.06);
}
.compare-card__head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: var(--tt-cream-warm);
  border-bottom: 2px solid var(--tt-line);
}
@media (min-width: 720px) {
  .compare-card__head { grid-template-columns: 1.4fr 1fr 1fr; }
}
.compare-card__col {
  padding: var(--space-4) var(--space-4);
  text-align: center;
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.compare-card__col--label { display: none; }
@media (min-width: 720px) { .compare-card__col--label { display: block; } }
.compare-card__col--us { background: rgba(22,192,71,0.08); border-left: 1px solid var(--tt-line); }
.compare-card__brand {
  font-family: var(--font-display);
  font-size: clamp(22px, 3vw, 28px);
  line-height: 1;
  letter-spacing: 0.01em;
  text-transform: uppercase;
}
.compare-card__brand--them { color: var(--tt-text-muted); }
.compare-card__brand--us { color: var(--tt-forest-deep); }
.compare-card__sub {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
}
.compare-card__col--us .compare-card__sub { color: var(--tt-green-deep); }

.compare-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border-bottom: 1px solid var(--tt-line);
}
@media (min-width: 720px) {
  .compare-row { grid-template-columns: 1.4fr 1fr 1fr; }
}
.compare-row:last-child { border-bottom: 0; }
.compare-row__label {
  grid-column: 1 / -1;
  padding: var(--space-3) var(--space-4) 6px;
  background: var(--tt-cream-warm);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--tt-forest-deep);
  border-bottom: 1px solid var(--tt-line);
}
@media (min-width: 720px) {
  .compare-row__label {
    grid-column: 1 / 2;
    padding: var(--space-4);
    background: transparent;
    border-bottom: 0;
    border-right: 1px solid var(--tt-line);
    font-size: 14px;
    letter-spacing: 0.04em;
    text-transform: none;
    color: var(--tt-bark);
    display: flex;
    align-items: center;
  }
}
.compare-row__them,
.compare-row__us {
  padding: var(--space-3) var(--space-4);
  font-size: 14px;
  line-height: 1.5;
  display: flex;
  align-items: flex-start;
  gap: 10px;
}
.compare-row__them { color: var(--tt-text-muted); }
.compare-row__us {
  background: rgba(22,192,71,0.06);
  border-left: 1px solid var(--tt-line);
  color: var(--tt-bark);
  font-weight: 500;
}
.compare-mark {
  flex-shrink: 0;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 14px;
  margin-top: 1px;
}
.compare-mark--no { background: rgba(120,53,15,0.10); color: #92400E; }
.compare-mark--yes { background: var(--tt-green); color: var(--tt-bark); }

.compare-footer {
  margin-top: var(--space-6);
  display: grid;
  gap: var(--space-4);
  grid-template-columns: 1fr;
  align-items: center;
  padding: var(--space-5);
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-radius: 12px;
}
@media (min-width: 720px) {
  .compare-footer { grid-template-columns: 1fr auto; gap: var(--space-5); }
}
.compare-footer__text {
  font-size: 16px;
  line-height: 1.5;
  color: var(--tt-bark);
  margin: 0;
}

/* ---------- Featured testimonial section ---------- */
.featured-quote {
  margin: 0;
  padding: var(--space-6);
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-left: 3px solid var(--tt-green);
  border-radius: 10px;
}
.featured-quote__stars {
  color: var(--tt-gold);
  font-size: 18px;
  letter-spacing: 3px;
  margin-bottom: var(--space-3);
}
.featured-quote blockquote {
  margin: 0 0 var(--space-4);
  font-family: var(--font-body);
  font-size: clamp(17px, 2vw, 21px);
  line-height: 1.55;
  font-style: italic;
  color: var(--tt-snow);
}
.featured-quote figcaption {
  display: flex;
  align-items: center;
  gap: 14px;
  font-size: 14px;
  color: var(--tt-cream);
}
.featured-quote__avatar {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--tt-green);
  color: var(--tt-bark);
  font-family: var(--font-display);
  font-size: 20px;
  letter-spacing: 0.02em;
}
.featured-quote__meta { display: flex; flex-direction: column; gap: 2px; }
.featured-quote__name { font-weight: 700; color: var(--tt-snow); }
.featured-quote__role { color: rgba(250,246,238,0.7); font-size: 12px; letter-spacing: 0.04em; }

/* ---------- Why grid ---------- */
.why-grid {
  display: grid;
  gap: var(--space-6) var(--space-7);
  margin-top: var(--space-6);
  grid-template-columns: 1fr;
}
@media (min-width: 800px) { .why-grid { grid-template-columns: repeat(3, 1fr); gap: var(--space-6); } }
.why-item { padding-left: 0; }
.why-item__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 12px;
  background: rgba(217,119,6,0.12);
  color: var(--tt-green-deep);
  margin-bottom: var(--space-3);
}
.why-item__icon svg { width: 32px; height: 32px; }
.why-item__h {
  font-family: var(--font-display);
  font-size: 26px;
  line-height: 1.05;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  margin: 0 0 var(--space-3);
  color: var(--tt-forest-deep);
}
.why-item__line {
  margin: 0;
  font-size: 15px;
  line-height: 1.6;
  color: var(--tt-text-muted);
  max-width: 36ch;
}

/* ---------- Process steps ---------- */
.process {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: var(--space-5);
  grid-template-columns: 1fr;
}
@media (min-width: 800px) { .process { grid-template-columns: 1fr 1fr; gap: var(--space-6) var(--space-7); } }
.process__step {
  display: grid;
  grid-template-columns: 56px 1fr;
  grid-template-areas: "num head" "num body";
  gap: 0 var(--space-4);
  align-items: start;
}
.process__no {
  grid-area: num;
  width: 52px;
  height: 52px;
  border-radius: 50%;
  background: var(--tt-green);
  color: var(--tt-bark);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-display);
  font-size: 26px;
  letter-spacing: 0;
  align-self: start;
}
.process__step h3 {
  grid-area: head;
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.01em;
  text-transform: uppercase;
  margin: 6px 0 6px;
  color: var(--tt-snow);
  line-height: 1.1;
}
.process__step p {
  grid-area: body;
  margin: 0;
  color: rgba(250,246,238,0.82);
  font-size: 15px;
  line-height: 1.55;
}

/* ---------- Fit grid ---------- */
.fit-grid {
  display: grid;
  gap: var(--space-4);
  grid-template-columns: 1fr;
  margin-top: var(--space-5);
}
@media (min-width: 720px) { .fit-grid { grid-template-columns: 1fr 1fr; gap: var(--space-5); } }
.fit-card {
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-radius: 12px;
  padding: var(--space-5);
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
}
.fit-card--yes { border-color: var(--tt-green); border-width: 2px; background: rgba(22,192,71,0.06); }
.fit-card--no { background: var(--tt-cream-warm); }
.fit-card__label {
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
}
.fit-card--yes .fit-card__label { color: var(--tt-green-deep); }
.fit-card__bullets {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 10px;
}
.fit-card__bullets li {
  position: relative;
  padding-left: 26px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--tt-bark);
}
.fit-card--yes .fit-card__bullets li::before {
  content: "";
  position: absolute;
  left: 0; top: 7px;
  width: 14px;
  height: 8px;
  border-left: 2px solid var(--tt-green);
  border-bottom: 2px solid var(--tt-green);
  transform: rotate(-45deg);
}
.fit-card--no .fit-card__bullets li {
  color: var(--tt-text-muted);
  text-decoration: line-through;
  text-decoration-color: rgba(146,64,14,0.4);
}
.fit-card--no .fit-card__bullets li::before {
  content: "\00d7";
  position: absolute;
  left: 0; top: -1px;
  font-weight: 700;
  color: #92400E;
}

/* ---------- Quote / testimonial cards (3-up) ---------- */
.grid { display: grid; gap: var(--space-4); }
.grid--3 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }

.quote {
  margin: 0;
  padding: var(--space-5);
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-left: 3px solid var(--tt-green);
  border-radius: 10px;
}
.quote__stars {
  color: var(--tt-gold);
  font-size: 16px;
  letter-spacing: 2px;
  margin-bottom: var(--space-3);
}
.quote blockquote {
  margin: 0 0 var(--space-4);
  font-size: 15px;
  line-height: 1.55;
  color: var(--tt-bark);
  font-style: italic;
}
.quote figcaption {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 13px;
  font-weight: 600;
  color: var(--tt-bark);
}
.avatar {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--tt-green);
  color: var(--tt-bark);
  font-family: var(--font-display);
  font-size: 18px;
  letter-spacing: 0.02em;
  flex-shrink: 0;
}
.avatar--alt { background: var(--tt-forest); color: var(--tt-cream); }
.avatar--alt2 { background: var(--tt-bark); color: var(--tt-green); }
.quote__meta { display: flex; flex-direction: column; gap: 2px; }
.quote__name { color: var(--tt-forest-deep); font-weight: 700; }
.quote__role { color: var(--tt-text-muted); font-weight: 400; font-size: 12px; letter-spacing: 0.04em; }

/* ---------- Mid-page CTA — dark bg, bright-green button (CTA consistency) ---------- */
.mid-cta {
  background: linear-gradient(135deg, var(--tt-bark-deep) 0%, var(--tt-bark) 100%);
  color: var(--tt-mint);
  padding: var(--space-7) 0;
  position: relative;
  overflow: hidden;
}
.mid-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle at 80% 30%, rgba(22,192,71,0.14) 0%, transparent 50%);
  pointer-events: none;
}
.mid-cta__inner {
  position: relative;
  display: grid;
  gap: var(--space-5);
  grid-template-columns: 1fr;
  align-items: center;
}
@media (min-width: 800px) { .mid-cta__inner { grid-template-columns: 1fr auto; gap: var(--space-7); } }
.mid-cta__eyebrow {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--tt-green);
  margin: 0 0 var(--space-2);
}
.mid-cta__h {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(28px, 4.5vw, 44px);
  line-height: 1.05;
  letter-spacing: -0.01em;
  margin: 0 0 var(--space-3);
  color: var(--tt-snow);
}
.mid-cta__sub {
  font-size: 16px;
  color: rgba(235,255,247,0.85);
  margin: 0;
}
.mid-cta__actions {
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
}
.mid-cta__actions .btn { width: 100%; white-space: nowrap; }
@media (min-width: 600px) {
  .mid-cta__actions { flex-direction: row; flex-wrap: nowrap; }
  .mid-cta__actions .btn { width: auto; flex: 0 0 auto; }
}
.btn--ghost-dark {
  background: transparent;
  color: var(--tt-mint);
  border-color: rgba(235,255,247,0.35);
}
.btn--ghost-dark:hover { border-color: var(--tt-mint); background: rgba(255,255,255,0.04); }
/* Mid-CTA primary button inherits the global bright-green .btn--primary. No override. */

/* ---------- FAQ ---------- */
.faq {
  margin-top: var(--space-5);
  display: grid;
  gap: var(--space-3);
}
.faq__item {
  border: 1px solid var(--tt-line);
  background: var(--tt-snow);
  border-radius: 10px;
  padding: var(--space-4) var(--space-5);
}
.faq__item[open] { border-color: var(--tt-green); }
.faq__item summary {
  cursor: pointer;
  font-weight: 700;
  font-size: 16px;
  color: var(--tt-forest-deep);
  list-style: none;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-3);
}
.faq__item summary::-webkit-details-marker { display: none; }
.faq__item summary::after {
  content: "+";
  font-family: var(--font-display);
  font-size: 26px;
  line-height: 1;
  color: var(--tt-green);
  transition: transform 0.15s ease;
}
.faq__item[open] summary::after { content: "\2212"; }
.faq__item p {
  margin: var(--space-3) 0 0;
  color: var(--tt-text-muted);
  font-size: 15px;
  line-height: 1.6;
}

/* ---------- CTA section (form) ---------- */
.cta {
  padding: var(--space-8) 0;
  background: linear-gradient(180deg, var(--tt-bark) 0%, var(--tt-bark-deep) 100%);
  color: var(--tt-mint);
  overflow-x: hidden;
}
.cta .container, .cta .container--narrow { box-sizing: border-box; max-width: 100%; }
@media (min-width: 600px) { .cta .container--narrow { max-width: 880px; } }
.cta__lede {
  font-size: 17px;
  color: rgba(235,255,247,0.85);
  margin: 0 0 var(--space-6);
  max-width: 50ch;
}
.cta__phone-fallback {
  margin: var(--space-5) 0 0;
  font-size: 15px;
  color: rgba(250,246,238,0.85);
  text-align: center;
}
.cta__phone-fallback a {
  color: var(--tt-snow);
  font-weight: 700;
  text-decoration: underline;
  text-decoration-color: var(--tt-green);
  text-underline-offset: 4px;
}

/* Anti-spam honeypot (still used by the new zip-form) */
.hp-field {
  position: absolute;
  left: -9999px;
  top: -9999px;
  width: 1px;
  height: 1px;
  overflow: hidden;
  opacity: 0;
}

/* ============================================================
   Zip-card embedded multi-step form (lives in the hero card,
   white background, all 4 steps in place — no scroll on advance)
   ============================================================ */
.zip-form { margin: 0; min-height: 340px; display: flex; flex-direction: column; }
.zip-form__progress {
  position: relative;
  height: 6px;
  background: var(--tt-cream-warm);
  border-radius: 3px;
  margin: 0 0 var(--space-4);
  overflow: hidden;
}
.zip-form__progress-bar {
  height: 100%;
  width: 25%;
  background: var(--tt-green);
  transition: width 0.3s cubic-bezier(.2,.8,.2,1), background-color 0.2s ease;
  border-radius: 3px;
}
.zip-form__progress-bar--not-fit { background: #B45309; width: 50%; }
.zip-form__progress-label {
  position: absolute;
  right: 0;
  top: -22px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
}

.zip-form__step { border: 0; padding: 0; margin: 0; flex: 1 1 auto; display: flex; flex-direction: column; }
.zip-form__step[hidden] { display: none; }
.zip-form__legend {
  font-family: var(--font-display);
  font-size: clamp(22px, 3vw, 28px);
  letter-spacing: 0.005em;
  text-transform: uppercase;
  color: var(--tt-forest-deep);
  margin: 0 0 var(--space-4);
  padding: 0;
  line-height: 1.05;
}

.zip-form__field { display: block; margin: 0 0 var(--space-3); }
.zip-form__field-label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
  margin: 0 0 6px;
}
.zip-form__input {
  width: 100%;
  padding: 14px 14px;
  font: inherit;
  font-size: 16px;
  font-weight: 500;
  color: var(--tt-bark);
  background: var(--tt-cream);
  border: 2px solid var(--tt-line);
  border-radius: 8px;
  outline: none;
  transition: border-color 0.15s ease, background-color 0.15s ease;
  font-family: var(--font-body);
}
.zip-form__input::placeholder { color: rgba(15,31,21,0.35); }
.zip-form__input:focus-visible { border-color: var(--tt-green); background: var(--tt-snow); }
.zip-form__input--big {
  font-size: 22px;
  font-weight: 700;
  letter-spacing: 0.06em;
  padding: 18px 16px;
}
textarea.zip-form__input { resize: vertical; min-height: 100px; line-height: 1.5; letter-spacing: 0; }

.zip-form__hint {
  font-size: 12px;
  color: var(--tt-text-muted);
  margin: var(--space-3) 0 var(--space-4);
  line-height: 1.45;
}

.zip-form__actions { margin-top: auto; }
.zip-form__actions--split { display: flex; justify-content: space-between; gap: var(--space-3); align-items: center; }
.zip-form__actions--split .btn--ghost-light { flex: 0 0 auto; }
.zip-form__actions--split .btn--primary { flex: 1 1 auto; }

.zip-form__back {
  background: transparent;
  border: 0;
  padding: 6px 0;
  margin-top: var(--space-3);
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--tt-text-muted);
  cursor: pointer;
  align-self: flex-start;
}
.zip-form__back:hover { color: var(--tt-forest-deep); }

/* Tile grid (revenue step) */
.tile-grid { display: grid; gap: 10px; margin: 0 0 var(--space-3); }
.tile-grid--2col { grid-template-columns: 1fr 1fr; }
.tile {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 56px;
  padding: 12px 10px;
  background: var(--tt-cream);
  border: 2px solid var(--tt-line);
  border-radius: 8px;
  cursor: pointer;
  transition: background-color 0.15s ease, border-color 0.15s ease, transform 0.05s ease;
  text-align: center;
}
.tile input {
  position: absolute;
  opacity: 0;
  inset: 0;
  cursor: pointer;
  margin: 0;
}
.tile__label {
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  color: var(--tt-forest-deep);
}
.tile:hover { background: var(--tt-snow); border-color: var(--tt-green); }
.tile:has(input:checked) {
  background: rgba(22,192,71,0.10);
  border-color: var(--tt-green);
}
.tile:has(input:checked) .tile__label { color: var(--tt-green-deep); }
.tile:has(input:focus-visible) { outline: 2px solid var(--tt-green); outline-offset: 2px; }

/* Security microcopy inside the form (green) */
.zip-form__secure {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 8px;
  margin: var(--space-3) 0 var(--space-4);
  padding: 10px 12px;
  background: rgba(22,192,71,0.10);
  border: 1px solid rgba(22,192,71,0.35);
  border-radius: 6px;
  font-size: 12px;
  font-weight: 600;
  color: var(--tt-green-deep);
  line-height: 1.45;
}
.zip-form__secure svg { width: 16px; height: 16px; color: var(--tt-green-deep); flex-shrink: 0; }
.zip-form__secure span { flex: 1; min-width: 0; }

/* Not-a-fit panel (revenue $0-$300K) */
.zip-form__not-fit { padding: var(--space-3) 0 0; }
.zip-form__not-fit .zip-form__legend { color: var(--tt-forest-deep); }
.zip-form__not-fit-body {
  font-size: 14px;
  line-height: 1.55;
  color: var(--tt-text);
  margin: 0 0 var(--space-3);
}
.zip-form__not-fit-body strong { color: var(--tt-forest-deep); }
.zip-form__not-fit-cta {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: var(--space-4);
  align-items: flex-start;
}

/* Light-section ghost button (works on white card background) */
.btn--ghost-light {
  background: transparent;
  color: var(--tt-forest-deep);
  border-color: var(--tt-line);
}
.btn--ghost-light:hover { border-color: var(--tt-forest-deep); }

/* Final CTA — single bright-green button (scrolls to top form) */
.cta__actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-3);
  justify-content: center;
  margin-top: var(--space-7);
}
.cta__actions--single .btn--xl {
  min-width: 280px;
  box-shadow: 0 10px 26px rgba(22,192,71,0.35);
}
.cta__actions--single .btn--xl:hover { box-shadow: 0 12px 32px rgba(22,192,71,0.5); }

/* ============================================================
   Bottom CTA mini-form — real zip-input + bright-green button.
   Submits → pushes zip up to the main form → scrolls + advances to Step 2.
   ============================================================ */
.cta-form {
  margin: var(--space-7) auto 0;
  max-width: 640px;
  padding: var(--space-5) var(--space-5) var(--space-4);
  background: var(--tt-snow);
  border-radius: 14px;
  border: 1px solid var(--tt-line);
  box-shadow: 0 14px 36px rgba(0,0,0,0.32), 0 0 0 4px rgba(22,192,71,0.22);
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-3);
  position: relative;
}
@media (min-width: 600px) {
  .cta-form { grid-template-columns: 1fr auto; align-items: end; padding: var(--space-5); }
  .cta-form .cta-form__assurance { grid-column: 1 / -1; }
}
.cta-form__field { display: block; margin: 0; }
.cta-form__field-label {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--tt-text-muted);
  margin: 0 0 6px;
}
.cta-form__input {
  width: 100%;
  padding: 16px 16px;
  font: inherit;
  font-family: var(--font-body);
  font-size: 22px;
  font-weight: 700;
  color: var(--tt-bark);
  background: var(--tt-cream-warm);
  border: 2px solid var(--tt-line);
  border-radius: 8px;
  outline: none;
  transition: border-color 0.15s ease, background-color 0.15s ease;
  letter-spacing: 0.06em;
  min-height: 64px;
}
.cta-form__input:focus-visible { border-color: var(--tt-green-bright); background: var(--tt-snow); }
.cta-form__input::placeholder { color: rgba(34,48,48,0.35); }
.cta-form__submit {
  align-self: stretch;
  white-space: nowrap;
  box-shadow: 0 8px 22px rgba(22,192,71,0.32);
}
.cta-form__submit:hover { box-shadow: 0 10px 28px rgba(22,192,71,0.44); }
.cta-form__assurance {
  margin: 0;
  font-size: 12px;
  line-height: 1.45;
  color: var(--tt-text-muted);
  text-align: center;
}

/* ---------- Snippet row (short named pull-quotes, 3-up or 6-up grid) ---------- */
.snippet-row {
  display: grid;
  gap: var(--space-3);
  margin: var(--space-6) 0 0;
  grid-template-columns: 1fr;
}
@media (min-width: 600px) { .snippet-row { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 900px) { .snippet-row { grid-template-columns: repeat(3, 1fr); } }
.snippet-row--tight { gap: var(--space-3); margin-top: var(--space-4); }
.snippet {
  margin: 0;
  padding: 14px 16px;
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-left: 3px solid var(--tt-green);
  border-radius: 8px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.section--pine .snippet,
.section--bark .snippet,
.section--forest .snippet,
.cta .snippet {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-left: 3px solid var(--tt-green);
  color: var(--tt-cream);
}
.snippet__stars {
  color: var(--tt-gold);
  letter-spacing: 2px;
  font-size: 12px;
  line-height: 1;
}
.snippet blockquote {
  margin: 0;
  font-size: 14px;
  line-height: 1.45;
  color: var(--tt-bark);
  font-weight: 600;
  font-style: italic;
}
.section--pine .snippet blockquote,
.section--bark .snippet blockquote,
.cta .snippet blockquote { color: var(--tt-snow); }
.snippet figcaption {
  font-size: 12px;
  font-weight: 600;
  color: var(--tt-text-muted);
  letter-spacing: 0.02em;
}
.section--pine .snippet figcaption,
.section--bark .snippet figcaption,
.cta .snippet figcaption { color: rgba(250,246,238,0.65); }

/* ---------- Zip-card mini-quote (single named pull-quote inside the hero card) ---------- */
.zip-card__mini-quote {
  margin: 0;
  padding: 10px 12px;
  background: var(--tt-cream-warm);
  border-left: 3px solid var(--tt-gold);
  border-radius: 4px;
  font-size: 13px;
  font-style: italic;
  color: var(--tt-text);
  line-height: 1.45;
}
.zip-card__mini-quote strong { color: var(--tt-forest-deep); font-style: normal; }
.zip-card__mini-quote-stars { color: var(--tt-gold); letter-spacing: 1.5px; font-size: 11px; margin-right: 6px; font-style: normal; }

/* ---------- Social-proof anchors ---------- */
.proof-mini {
  display: inline-flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 10px 16px;
  margin: var(--space-6) 0 0;
  padding: 10px 16px;
  background: var(--tt-cream-warm);
  border: 1px solid var(--tt-line);
  border-left: 3px solid var(--tt-green);
  border-radius: 6px;
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--tt-forest-deep);
}
.proof-mini__stars { color: var(--tt-gold); letter-spacing: 2px; font-size: 14px; line-height: 1; }
.proof-mini__dot { color: rgba(26,20,16,0.3); font-size: 14px; line-height: 1; }
.proof-mini--inverse {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-left: 3px solid var(--tt-green);
  color: var(--tt-cream);
}
.proof-mini--inverse .proof-mini__dot { color: rgba(250,246,238,0.3); }
.section--pine .proof-mini,
.section--bark .proof-mini {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-left: 3px solid var(--tt-green);
  color: var(--tt-cream);
}
.section--pine .proof-mini .proof-mini__dot,
.section--bark .proof-mini .proof-mini__dot { color: rgba(250,246,238,0.3); }

.proof-quote {
  margin: var(--space-6) auto 0;
  max-width: 60ch;
  padding: var(--space-4) var(--space-5);
  border-left: 3px solid var(--tt-green);
  background: rgba(22,192,71,0.08);
  border-radius: 0 8px 8px 0;
}
.proof-quote__stars { color: var(--tt-gold); font-size: 14px; letter-spacing: 2px; margin-bottom: 6px; }
.proof-quote blockquote { margin: 0 0 6px; font-size: 16px; line-height: 1.55; color: var(--tt-bark); font-style: italic; }
.proof-quote figcaption { font-size: 13px; color: var(--tt-text-muted); letter-spacing: 0.02em; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--tt-forest-deep);
  color: rgba(250,246,238,0.7);
  font-size: 14px;
  border-top: 1px solid rgba(255,255,255,0.08);
}
.site-footer__inner {
  padding-top: var(--space-7);
  padding-bottom: var(--space-6);
  display: grid;
  gap: var(--space-5);
  grid-template-columns: 1fr;
}
@media (min-width: 900px) {
  .site-footer__inner { grid-template-columns: 1.2fr 1.2fr 1fr; align-items: start; }
}
.brand-mark--footer { color: var(--tt-cream); }
.site-footer__tag {
  margin: var(--space-3) 0 0;
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--tt-green);
}
.site-footer__contact { display: grid; gap: 12px; }
.site-footer__contact > div { display: flex; flex-direction: column; gap: 2px; }
.site-footer__k {
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--tt-green);
}
.site-footer__contact a { color: var(--tt-cream); text-decoration: none; font-weight: 600; }
.site-footer__contact a:hover { color: var(--tt-green); }
.site-footer__legal {
  display: flex;
  flex-direction: column;
  gap: 6px;
  font-size: 12px;
  letter-spacing: 0.02em;
  color: rgba(250,246,238,0.45);
}
.site-footer__legal a { color: rgba(250,246,238,0.6); }

/* ---------- Sticky mobile bottom bar — single full-width bright-green CTA ---------- */
.sticky-bar {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 40;
  padding: 10px 12px calc(10px + env(safe-area-inset-bottom));
  background: rgba(14,22,18,0.92);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-top: 1px solid rgba(255,255,255,0.08);
  /* Default hidden so the bar doesn't flash over the hero CTA before
     the scroll/observer logic runs. JS clears the transform once the
     user scrolls past the form. */
  transform: translateY(120%);
  pointer-events: none;
  transition: transform 0.22s ease, opacity 0.18s ease;
}
.sticky-bar--visible { transform: translateY(0); pointer-events: auto; }
.sticky-bar--hidden { transform: translateY(120%); pointer-events: none; }
.sticky-bar--in-cta { opacity: 0; pointer-events: none; }
.sticky-bar__cta {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  padding: 14px 16px;
  background: var(--tt-green-bright);
  color: var(--tt-bark);
  text-decoration: none;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 16px;
  letter-spacing: 0.01em;
  min-height: 56px;
  border-radius: 8px;
  box-shadow: 0 6px 18px rgba(22,192,71,0.4);
  transition: background-color 0.15s ease, box-shadow 0.15s ease;
}
.sticky-bar__cta:hover { background: var(--tt-green-deep); color: var(--tt-snow); box-shadow: 0 8px 22px rgba(22,192,71,0.55); }
@media (min-width: 900px) { .sticky-bar { display: none; } }
body { padding-bottom: 84px; }
@media (min-width: 900px) { body { padding-bottom: 0; } }

/* ============================================================
   Brand-guide v2 overrides (2026-05-15)
   - Montserrat needs explicit weight (Bebas was single-weight)
   - Stand-out spots use --tt-green-bright (the hot #16C047 reserved for emphasis)
   - Brand main green --tt-green (#28b270) is the default everywhere else
   ============================================================ */
.section__h2,
.zip-card__h,
.stat__big,
.compare-card__brand,
.compare-card__sub,
.why-item__h,
.fail-card__h,
.pillar__h,
.mid-cta__h,
.zip-form__legend,
.process__step h3,
.featured-quote__avatar,
.avatar,
.brand-mark__wordmark {
  font-weight: 700;
  letter-spacing: -0.005em;
}
.hero h1,
.section__h2 { font-weight: 800; letter-spacing: -0.01em; }

/* Drop the all-caps look from secondary headings — Montserrat doesn't need it */
.why-item__h,
.fail-card__h,
.pillar__h,
.mid-cta__h,
.zip-card__h,
.zip-form__legend,
.process__step h3 { text-transform: none; }

/* The 996+ STAT and the count-prefixes in proof-mini bars get the bright stand-out green */
.stat__big,
.proof-mini strong { color: var(--tt-green-bright); }
.stat__big sup { color: var(--tt-green-bright); }
.stat__big--time { color: var(--tt-gold); }
.stats-band__inner .stat:first-child .stat__big { color: var(--tt-green-bright); }

/* Brayden's lede line — sits between input and checklist (his "big removal jobs" framing) */
.zip-card__brayden {
  margin: 12px 0 14px;
  font-size: 14px;
  line-height: 1.5;
  color: var(--tt-text);
  font-weight: 500;
}
.zip-card__brayden strong { color: var(--tt-green-deep); font-weight: 700; }
.zip-card__brayden em { font-style: normal; color: var(--tt-text-muted); font-size: 13px; }

/* Reassurance line below the submit button */
.zip-card__assurance {
  margin: 22px 0;
  font-size: 12px;
  line-height: 1.45;
  color: var(--tt-text-muted);
  text-align: center;
}
.zip-card__assurance strong { color: var(--tt-green-deep); font-weight: 700; }

/* What's included checklist inside the zip-card */
.zip-card__included {
  list-style: none;
  padding: 0;
  margin: 8px 0 var(--space-4);
  display: grid;
  gap: 8px;
}
.zip-card__included li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 14px;
  line-height: 1.45;
  font-weight: 500;
  color: var(--tt-bark);
}
.zip-card__check {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: rgba(40,178,112,0.12);
  color: var(--tt-green-deep);
  font-weight: 700;
  font-size: 13px;
  line-height: 1;
  margin-top: 1px;
}

/* Logo lock in header / footer */
.brand-mark { gap: 12px; }
.brand-mark__icon { display: block; }
.brand-mark__lock { display: inline-flex; flex-direction: column; gap: 2px; line-height: 1; }
.brand-mark--footer .brand-mark__icon { width: 44px; height: 44px; }
.brand-mark--footer .brand-mark__wordmark { color: var(--tt-snow); }

/* Body text default per brand guide (Poppins) — but use Regular not Light per legibility rule */
p, li { font-weight: 400; }
strong, b { font-weight: 600; }

/* ============================================================
   Channel scorecard — visual centerpiece of the marketing page
   5 cards (4 failing channels + Tree Traction winner) with ✓/✕ rows
   ============================================================ */
.scorecard-grid {
  display: grid;
  gap: var(--space-3);
  margin: var(--space-6) 0 var(--space-5);
  grid-template-columns: 1fr;
}
@media (min-width: 600px) {
  .scorecard-grid { grid-template-columns: 1fr 1fr; }
  .scorecard-grid .scorecard--winner { grid-column: span 2; }
}
@media (min-width: 1100px) {
  .scorecard-grid { grid-template-columns: repeat(5, 1fr); gap: 14px; }
  .scorecard-grid .scorecard--winner { grid-column: auto; }
}
/* 3-column variant for the simplified 3-channel scorecard */
.scorecard-grid--3 { grid-template-columns: 1fr; }
@media (min-width: 760px) {
  .scorecard-grid--3 { grid-template-columns: repeat(3, 1fr); gap: var(--space-4); }
  .scorecard-grid--3 .scorecard--winner { grid-column: auto; }
}

.scorecard {
  position: relative;
  background: var(--tt-snow);
  border: 1px solid var(--tt-line);
  border-radius: 12px;
  padding: 18px 16px 16px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.scorecard__brand {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 15px;
  color: var(--tt-text-muted);
  letter-spacing: -0.005em;
  line-height: 1.15;
}
.scorecard__lines {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 6px;
}
.scorecard__lines li {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  line-height: 1.35;
  font-weight: 500;
}
.scorecard__lines li > span {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  font-weight: 700;
  font-size: 11px;
  flex-shrink: 0;
}
.scorecard__line--no { color: #92400E; }
.scorecard__line--no > span { background: rgba(120,53,15,0.10); color: #92400E; }
.scorecard__line--partial { color: #B45309; }
.scorecard__line--partial > span { background: rgba(245,158,11,0.18); color: #B45309; font-size: 13px; }
.scorecard__line--yes { color: var(--tt-green-deep); }
.scorecard__line--yes > span { background: rgba(22,192,71,0.12); color: var(--tt-green-deep); }
.scorecard__caption {
  margin: auto 0 0;
  font-size: 12px;
  line-height: 1.45;
  color: var(--tt-text-muted);
  padding-top: 10px;
  border-top: 1px solid var(--tt-line);
}

/* The winner card stands out visually */
.scorecard--winner {
  background: rgba(22,192,71,0.06);
  border: 2px solid var(--tt-green-bright);
  box-shadow: 0 8px 24px rgba(22,192,71,0.15);
  padding-top: 26px;
}
.scorecard--winner .scorecard__brand { color: var(--tt-forest); font-weight: 800; font-size: 17px; }
.scorecard--winner .scorecard__lines li { font-weight: 600; }
.scorecard--winner .scorecard__caption { border-top-color: rgba(22,192,71,0.25); color: var(--tt-text); font-weight: 500; }
.scorecard__badge {
  position: absolute;
  top: -11px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--tt-green-bright);
  color: var(--tt-bark);
  padding: 4px 12px;
  border-radius: 100px;
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  white-space: nowrap;
  box-shadow: 0 4px 10px rgba(22,192,71,0.35);
}

/* Senja widget wrapper (the widget renders in shadow DOM — we just give it spacing) */
.senja-wrap {
  margin: var(--space-5) 0 var(--space-6);
  width: 100%;
  min-height: 200px;
}

/* ---------- A11y ---------- */
*:focus-visible { outline: 2px solid var(--tt-green-bright); outline-offset: 2px; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}
