For tree service owners

Valpo Agency vs. Tree Traction.

Rated 4.9/5 by 250+ tree service companies

Valpo Agency runs Google Ads, SEO, and LSAs for five home-service verticals. We run direct mail for one vertical. Different channel, different audience, different math. Many of our best clients run both. Here is how to think about it.

Or call (385) 469-3042
  • One company per zip code
  • You own every phone number
  • Revenue guarantee
996+ Free zip audits run for tree pros
250+ Tree service companies grown
295 Data points per carrier route
< 2 min Reply on calls + texts

Most tree service companies mail to entire zip codes and hope the phone rings. It does. But most of your calls come from less than half the mailing area.

The other half is wasted money. Every month. In the same spots. Because you don’t know which neighborhoods are actually working.

That’s the problem Tree Traction exists to solve.

Side by side

Valpo Agency vs. Tree Traction.

Same goal: more tree service calls. One side rents online attention. The other builds you a direct mail asset you own.

Valpo Agency Digital marketing retainer
Tree Traction Direct mail specialist
What you’re actually buying
Rented attention on Google, Meta, and LSAs. Pause the spend, the calls stop
Physical mail in homeowners’ hands. The mailer keeps generating calls long after it lands
Where your account team’s attention goes
Split across tree services, pool installers, landscapers, remodelers, and land clearing
100% on tree services. Your AM has run hundreds of tree service mail drops and nothing else
Who you actually reach
Homeowners already searching. You compete with every other tree service on the same SERP
Homeowners with mature trees who have not started searching yet. Zero competition in the mailbox
Targeting precision
Geographic radius and keyword bids. No tree-specific data layer
295 data points per carrier route plus proprietary tree canopy mapping. Routes scored on tree density, income, home age, and property value
How you know what’s working
One or two tracking numbers per campaign. You cannot tell which neighborhoods drove the calls
Unique tracking number on every single carrier route. 40 to 50 numbers per client. Heat maps show exactly which neighborhoods convert
Design quality
Shared design team that also builds websites for pool companies and landscapers
3 to 4 custom mailer options per drop, designed by a team that does nothing but tree service mail
How you pay
Monthly retainer. Same bill whether campaigns drove calls or not
Per piece, $0.52 to $0.70. You only pay for mail that goes out. Scale up in storm season, scale down in winter
Protection from competitors
Not a structural feature. They can sign your direct competitor down the street next month
One tree company per zip, reserved from day one. Your competitor cannot buy in
What you keep if you leave
Channel-level access handed back at offboarding. Your data sits in their dashboards
Every tracking phone number, every route insight, every heat map. The full direct mail asset. Ported for $1.25 per number
Amazing compared to the other competitors.
Ben LeBlanc · QDS Tree Works
Helped us grow past $37M / year.
Jason · Elite Tree Care
Doubled our business in 6 months.
Jeanne Allen · Edge Tree Care
250+ tree service companies grown Route-level tracking You own every phone number

From a former pay-per-lead customer

Why Tree Traction

Three things nobody else in tree-service mail does.

Valpo Agency can run your Google Ads, your SEO, and your Local Services Ads. We cannot. Valpo Agency cannot run route-level direct mail. We can. Here is what that means.

Your ROI gets better every month.

75% of calls come from 50% of routes. We find the dead 50% with route-level call tracking and cut it. Everyone else burns the same budget on the same dead routes, forever.

Everything we build is yours.

Every tracking number, every route insight, every heat map lives on your dashboard and ports out for $1.25 if you leave. We don’t rent you leads. We build your asset.

Money plus old trees. Mapped.

We’re the only company in the country with tree canopy data at the carrier-route level, layered over income, property value, and home age. 295 data points per route. No gut instinct, no wasted coverage.

★★★★★
In the last six months we’ve added over $200,000 in sales. We’ve had to add crews, buy equipment. Our business has almost doubled. We’ve made our money back 10 times over.
Jeanne Allen, Co-Owner of Edge Tree Care · Google review

 996+ audits run · Reply in < 2 min

Want the map of your best streets?

Free zip code analysis. Walk away with the data even if you don’t hire us.

What clients say

Real tree-service owners. Real numbers.

★★★★★
First job was a $6,500 crane job. Paid for the first month and a half right there. One piece of mail can turn into 10 leads in the same neighborhood.
JustinOwner, Chester Tree Care
★★★★★
We have 4 companies doing about $37M per year. What we love is how they find clients by tree density. Communication, responsiveness, and how proactive they are. It’s really helped us grow.
JasonOwner, Elite Tree Care
★★★★★
First two weeks alone we did over $25,000, serviced and paid for. Now consistently over $40,000/month from their leads alone.
Alissa TooleyA & J Specialties · Google
Rated 4.9/5 by 250+ tree service companies Largest client: $37M / year
10X’d my money my first month.
Matt Morovic · Upright Tree Care
30 leads from a single blast.
Monica Briggs · Wise Tree Service
Nothing’s compared to this.
Sam Johnson · Timber Valley Tree
10 calls in 2 days during our slowest season.
Ricky Folse · Veteran Tree Care
8 to 10 quotes a day, all in the same area.
Philip · Wise Tree Service
Outperformed every other agency we’ve used.
Dayde Collins · Blades Tree Removal

How the free zip analysis works

Drop your zip. Get the map. Decide if we’re a fit.

  1. 1

    You submit your zip.

    Above. Takes 30 seconds. Just the zip and what you’re hoping to learn.

  2. 2

    We run your 30-minute radius.

    Every carrier route, scored on tree canopy plus income plus home age plus property value. The same data we run for every paying client.

  3. 3

    We walk you through the map.

    Quick call. You see the shortlist of routes worth chasing first, and where the “big tree, big budget” concentration is.

  4. 4

    You keep the map. Even if you don’t hire us.

    The analysis is yours. Take it to a local printer and DIY if you want. It’ll still be better than the way you’re picking routes now.

996+ tree pros have run this analysis Reply in < 2 min The map is yours either way

Honest filter

Who Tree Traction actually fits.

If you’re in the bucket on the left, the zip analysis is worth your 30 seconds. If you’re in the bucket on the right, we’ll tell you so on the call.

Best fit
  • Residential tree service, $750K+ revenue
  • 2+ crews, equipment running
  • Already spending money on marketing
  • Growth-minded with a revenue target
  • Ready to step out of the field, into management
  • Average job value $800+
Not a fit
  • Startups or solo operators
  • Spending nothing on marketing
  • Buying on cheapest per-piece rate alone
  • Average job values under $800
  • Cynical about all marketing on principle
  • Unprofessional ops that can’t close leads

Common questions

Asked before. Answered straight.

How is Tree Traction different from Valpo Agency?

Valpo Agency is a digital marketing agency. They handle Google Ads, SEO, Local Services Ads, websites, social, and AI search optimization, across five home-service verticals.

We handle direct mail, for tree services only. Different channel, different audience, different infrastructure. Many tree service owners use both because they reach different people.

Should I use both Valpo and Tree Traction?

Often yes. Valpo captures homeowners who are already searching online. We reach homeowners with trees who have not searched yet.

If you only run digital, you miss the homeowner who has a half-dead oak in the back yard but has not thought to call anyone. If you only run direct mail, you miss the homeowner who already googled “tree removal near me” this morning.

Two audiences, two channels, two budgets.

Why don’t you offer Google Ads or SEO too?

Because the route-level call tracking and tree canopy mapping we built for direct mail required all of our engineering and operational focus.

A multi-channel agency can be competent at five things. A specialist can be exceptional at one. We chose one.

What does Tree Traction cost?

Per piece, not per lead. Pricing runs $0.52 to $0.70 per piece depending on volume.

Our Growth plan is roughly $3,200 per month for around 4,600 letters across two mailings. Postage included.

What is route-level call tracking?

A unique local-area-code phone number on every single carrier route we mail. A typical client has 40 to 50 numbers, all forwarding to the main business line.

It is what lets us see exactly which neighborhoods generate calls, and cut the routes that do not. Internal data: about 75% of calls come from 50% of routes. Without route-level tracking you cannot tell which 50% is dead.

What is the free zip code analysis?

We pull every street within a 30-minute drive and show you which ones have big, old trees and homeowners who can afford the work.

We’ve run this for 996+ tree pros. You walk away with the map either way.

Is my zip code available, and is there a contract?

One tree company per zip on our side. Submit yours in the form above and we will tell you on the call.

Monthly recommended because route-level optimization needs a few mailings to dial in. No annual lock-in.

250+ companies grown 295 data points per route Reply in < 2 min

 996+ audits run · Reply in < 2 min

Ready to see your map?

Drop your zip at the top of the page. We run your 30-minute radius and walk you through it. 93% of inquiries get a reply in under 2 minutes.

$200K in 6 months. Almost doubled our business.
Jeanne Allen · Edge Tree Care
First job was a $6,500 crane job. Paid for the first month and a half.
Justin · Chester Tree Care
$40K/month from their leads alone.
Alissa Tooley · A & J Specialties