Tree Traction helps home service companies grow quickly with top-notch direct mail marketing and super effective tracking. We’re taking everything that makes online Meta ads great and bringing it to old-school direct mail (something this industry hasn’t seen in ages). We’re on the lookout for a Senior Marketing Strategist to take charge of our clients’ success: from the creative ideas and offers to testing what works and tracking the results.

Type: Full-time, W2 employee

Location: Remote (US) or Optional Hybrid in Lehi, Utah

Schedule: Flexible, but available 8-5pm Mon-Fri for internal/client meetings.

Reports to: our Head of Operations.

What you'll do day-to-day

  • Create direct mail that gets homeowners to respond: the copy, the offer and the design, in Canva or similar. Response is the goal, not pretty.

  • Own results for every client: response rate, cost per lead, cost per booked job and ROI. Know the unit economics cold, like when a $3 handwritten piece beats a 60¢ saturation piece.

  • Run A/B tests, especially in saturated markets where everyone mails the same letter.

  • Add touchpoints beyond the mailer: SMS, ringless voicemail, follow-up mail and landing pages.

  • Join calls with our biggest clients. Explain the strategy and hold your ground when they push back, even with their head of marketing.

  • Train our Client Success team to think like marketers, with short videos for the team and for clients.

  • Spec the dashboards and reports our tech team builds for you, and bring ideas to our own marketing team.

  • Check in weekly with fulfillment so every order goes out right and on time.

What success looks like

  • By day 30: new creative templates approved and running, every client's creative out on time, and the brief for an A/B testing dashboard ready for our devs.

  • By day 90: the dashboard is live, you have a plan to hit every KPI, and every CSA has passed your marketing training.

  • By the end of year one:

    • 75% of clients at a cost per lead of $100 or less

    • 30% less revenue lost to clients who leave over results

    • New clients making back what they pay us 30% faster

    • 80%+ of new clients rating their first creative 4 or 5 out of 5

    • At least 4 controlled tests a month, and a library of proven winners every new client launches on

You're a fit if you have

  • 18+ months at one company or client, managing $500K+ in creative direct-response ad spend

  • $1M+ in lifetime ad spend managed

  • Lead generation experience for US home service companies

  • Specific examples of lowering cost per lead or improving a funnel, with the numbers

  • Deep, daily AI use: you build and track campaigns, dashboards and research with it

  • Strong people skills: confident on a client call, on video and on your feet

Nice to have

  • Direct mail experience

  • Static ad design in Canva or similar

  • AI content tools for images, video and landing pages, like Higgsfield

Probably not a fit if

  • Your experience is mostly brand marketing, like billboards and awareness campaigns.

  • You've only run text ads, like Google Search.

  • You've studied marketing more than you've run it.

  • You want an exact/consistent 40-hour week. We move fast. Some weeks will run 50+ hours and some may have weird hours. It's a fast growing startup with forecasts to 3X in 5 months. What can you expect?

  • You need to be fully offline after hours. We keep Slack on in case something breaks.

How we work

  • Proactive Ownership: you're in the data before anyone asks, and you tell the CSA your fix before the client has to ask.

  • Relentlessly Resourceful: you use every tool and data source without waiting for permission.

  • Never Satisfied: a winning campaign is just the next thing to beat.

  • Think First: you automate the busywork and spend your time on strategy.

  • Radically Transparent: you tell leadership (and big clients) the hard truth early, with a plan.

  • Win Together: heads down on strategy, heads up for the team.

About Tree Traction

  • 220+ tree service companies served so far.

  • We're the only company in the US that tracks direct mail street by street, with unique phone numbers.

  • Bootstrapped to $6M ARR since 2023. Next: more home service niches.

  • Small team that moves fast and builds with AI every day.

Benefits

  • Work from Anywhere in the US (& feel free to travel).

  • Health allowance to spend on the plan you choose

  • Monthly wellness benefit

  • Home office allowance

  • 12 Company Holidays & 3 weeks of paid leave a year

Next Steps: after you apply

  1. Interview 1: screen with our Head of People.

  2. Interview 2: how you work, with our Head of People and our COO.

    • Work sample: specific example of our current marketing. How would you improve it?

    • Reference calls for finalists.

  3. Interview 3: final, with our COO and our CEO.

  4. Offer.

Everyone gets the same questions, scored the same way. We record interviews so the whole team hears you in your own words. Whenever we make a decision about your application, you'll hear from us within 3 days, yes or no.

Tree Traction is an equal opportunity employer. Part of this process is an AI interview. If you'd rather talk to a person, tell us and we'll set it up. Need an accommodation to apply or interview? Email us at hiring@treetraction.com.

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