THE PROCESS
From Zero to a Full Calendar. Here's Exactly How It Works.
No fluff. No vague promises. Here's what happens from the day you sign up to the day your phone starts ringing — and why it keeps getting better every month after that.
We Find the Neighborhoods That Will Actually Call You
Targeting That's Actually Scientific
Most direct mail is a coin flip. Someone picks zip codes off the USPS website, mails the whole thing, and waits. Some calls come in. Most of the budget goes nowhere. Nobody knows why.
We're different.
Tree Traction has 295 data points on every single carrier route in the country — including proprietary satellite imaging that measures actual tree density, canopy health, and property size per route. We're the only company in the United States with this data.
We combine that with homeowner income, property value, home age, and renter vs. owner ratios to build a complete picture of where your best customers actually live. Then we analyze thousands of nearby routes simultaneously — something no human could do by scrolling Google Maps — and identify exactly which neighborhoods will produce calls before a single letter is printed.
What this means for you: Every dollar you spend goes to neighborhoods that are actually likely to call. No wasted coverage on renters, low-income areas, or neighborhoods with no trees. No gut instinct. Just data.
We Build Your Custom Campaign
Your Brand. Your Message. Your Design.
Your account manager — who handles fewer than 20 accounts total and knows your business, your goals, and your market — sends you 3–4 design options to start. You pick what you like from each. We collaborate on a final version.
Your mailer includes:
- Full-color 8.5" x 11" letter, sent flat (not in an envelope — open rates are higher)
- Handwritten-style portion with your name — looks personally written, not like a flyer
- Your logo, your photos, your crew shots
- A tracking phone number unique to each carrier route
- QR code for direct online booking if you want it
- Messaging tailored to the exact jobs you want — removals, trimming, storm cleanup, whatever your focus is
A/B testing built in: We run different creative versions across routes — different headlines, photos, calls to action — and track which versions drive the most calls in your specific market. Over time your campaigns get sharper, not stale.
Handwritten letters that don't look like advertising — because the ones that don't get thrown away are the ones that get read.
Mail Goes Out. Tracking Turns On.
You'll Know Exactly Where Every Call Came From.
When your mail drops, tracking starts automatically.
We assign a unique local-area-code phone number to each carrier route you mail. A typical campaign might have 40–50 numbers, all forwarding seamlessly to your main business line. You don't manage multiple lines — you just answer your phone.
Your live dashboard shows:
- Which routes generated calls (heat map view)
- Call timestamps, duration, and recordings
- Which neighborhoods are your best performers
- Which routes are underperforming and should be cut
The stat that changes everything:
Our data across hundreds of tree service campaigns shows that roughly 75% of all client calls come from just 50% of the routes mailed. That means the other half of your budget is quietly wasting — and with anyone else, you'd never know which half. We know. And we cut it.
Results Compound Month Over Month
Unlike Every Other Marketing Channel — This Gets Better.
Google ads get more expensive. Facebook leads get lower quality. Referrals are unpredictable. SEO takes years. Word of mouth dries up in winter.
Direct mail through Tree Traction is different because of the feedback loop.
Month 1
Establish baseline, find your best performers.
Month 3
Underperforming routes cut, volume shifted to what's working.
Month 6
Significantly better cost-per-call than month one.
Month 12
A direct mail asset that's worth more than what you paid for it.
And everything stays yours. The phone numbers. The performance data. The route-level insights. The call recordings. All of it belongs to you — whether you work with us for one year or ten.
PRICING
Simple Pricing. No Surprises.
We charge per piece — not per lead, not per call, not per result. You know exactly what you'll spend every month.
Pricing ranges from $0.45–$0.65 per piece depending on volume.
See If Your Zip Code Is AvailableWhat's the minimum I can start with?
Our minimum is 4,600 pieces per month. Most clients scale up from there — we work with companies sending up to 125,000 pieces/month depending on your market and goals.
Is there a contract?
There's a 3-month initial agreement, then it's month-to-month. We prefer clients who stay because the results keep improving — not because they're locked in.
How long until I get my first calls?
Most clients see calls within 2–3 weeks of their first mailing. Results grow from there as we optimize routes.
See If Your Zip Code Is Available.
Strategy calls are free, 30 minutes, and zero pressure.
Book a Free Strategy Call